Our burgeoning relationship with Google took another step forward at the back end of 2015.
Having worked with Google to completely reinvent the Disney Baby website to best showcase Google tech, we were then approached by them with another dream project. This one would take us another step towards cementing our growing relationship with Google.
Our brief was to create and produce a series of dynamic, time-critical YouTube Livestream event banners. These complex builds would support arguably the three marquee releases of 2015, and in one case, possibly the most anticipated film of the decade.
3 epic films
3 EPIC YOUTUBE LIVESTREAMS
To make these banners sing we brought a whole bunch of skills to the table. Any one of the executions incorporated bespoke trailer edits featuring custom-made 3D and AE titles as well as complex HTML5 animation within which we integrated countdown, calendar, purchase and social functionality.
Arguably the most talked about and anticipated film of the decade, Star Wars: The Force Awakens came barrelling onto the big screen in December 2015.
Such a fantastic opportunity to work with Google and in the Star Wars canon was not to be passed up on. Spitfire took receipt of a highly finessed and exquisitely realised set of assets and were tasked with creating, from scratch, a custom rich media Livestream masthead.
The brief gave us the chance to work across multi-disciplines to deliver a rich and engaging experience. Layered within this was a set of functional requirements that drove the user experience and interaction throughout the lifetime of the event.
To bring the proposition to life, we created a custom video and sound edit for the intro weaving in bespoke motion graphic titles to deliver the Livestream experience.
Both masthead states were crafted to incorporate complex HTML5 animation, a custom countdown mechanism, add to calendar, purchase and social sharing capabilities.
In total, we created three time-signatured iterations of the masthead to serve the pre, during and post event states. These were dynamically served with the masthead changing to Livestream during the premiere.
Finally, we produced a bespoke mobile masthead again with a custom video and sound edit and AfterEffects titles.
The turn around was tight but Sptifire delivered on time, within budget and exceeded expectations. The Force was with us.
LIVESTREAM PLAYS GENERATED
Katniss, Peeta and Gale’s last outing provided us the chance to create a memorable YouTube Livestream experience.
The fourth and final instalment of The Hunger Games series was always going to be a legendary red carpet event.
As with Star Wars: The Force Awakens we created a completely seamless experience. Our job was to make sure this Livestream event lived up to its billing.
Again, bespoke video edits, 3D asset creation, motion graphics and innovative HTML5 and functional code development came together on time and on the money.
LIVESTREAM PLAYS GENERATED
The returned metrics speak volumes. Unique Livestream plays and massively increased CTR performance point to how the masthead fully engaged with the multitude of followers of the cult series.
MOBILE MASTHEAD CTR
TITLE AND BANNER COMPONENTS
Featuring Carrey Mulligan, Meryl Streep and Helena Bonham Carter, Suffragette was one of the emotive cinematic hits of 2015.
Sarah Gavron’s film turned out to be one of the most impactful of the year. With its stellar cast, awesome production values and fantastic script, this Livestream event would be sure to garner an immense and varied following.
In order to hit the right notes, we initially worked a series of edits and titles, and in dialogue with Google (and the stakeholders). We created a set of deliverables that incorporated a clearly defined narrative and engaged the viewer very much in the vernacular of the film.
As with Star Wars and The Hunger Games the masthead incorporated the full gamut of Livestream functionality and was positioned to tap into the groundswell of public interest generated by the film. The figures below bare this out and again point to its success.
BESPOKE VIDEO EDIT