A story about community played out across the entire National Grid.
The opportunity to do something good in itself comes along rarely in advertising. We get involved in plenty of work that is good for something or someone in the sense of it being expedient for a certain end but rarely stuff of the warm and fuzzy variety.
So when M&S Energy asked us to travel the length of Britain photographing projects that helped the community whilst saving energy it seemed as though we were being given the chance to send our souls to the cleaners.
Nothing reminds you of what’s important more than getting out and meeting people who, for one reason or another, geography and circumstance has decreed you are unlikely to meet in the course of day-to-day life.
Over the end of a summer and a rush of autumn we met, photographed and laughed with a broad spectrum of what Britain had to offer. We saw so much everyday goodness that it was impossible to remain unmoved.
Notwithstanding the kindness and generosity of the people, Britain is a beautiful country once you manage to escape the flyovers and trains of the rat race… all it took to realise this was two weeks in a van shooting two or three locations a day!
It’s amazing how many kind people are out there.
The work itself went on to feature online, as social content and across a series of OOH and DOOH placements around major UK cities. The latter came about through a joint initiative with JCDecaux who donated huge amounts of unused inventory to the project as well as committing technical and management resource.